Swim Against the Stream™

We help brands create compelling content

Braden Social Media is a boutique consultancy in the Food & Beverage Industry helping brands engage with their community through compelling content.

Trusted by some of the areas most established brands. Founder and Publisher of State College Eats & State College Drinks. Host of The Pub Podcast. Swim Against the Stream™ Since 2014.

Original Brand Content

Some brands we’ve helped Swim Against The Stream™

Food & Beverage Photography


The Salmon of Knowledge

Braden [Bradán] is derived from an Irish Gaelic word meaning “salmon.” Bradán Feasa is the ‘Salmon of Knowledge’ in Irish folklore.

“According to Celtic legend, an ordinary salmon ate nine hazelnuts that fell into the well of wisdom. By this act, the salmon gained the world’s knowledge. The first person to eat of its flesh would, in turn, gain this knowledge.”

Bradán Feasa, the Salmon of Knowledge

Braden Social Media LLC

Swim Against the Stream™ est. 2014

“The purpose of social media is to engage with a customer.

Eric Zimmett, BSM Principal

Mon-Thur: 8am-6pm
Fri-Sun: Appointment only

BSM Studio

291 Governors Park Rd, Suite B Bellefonte, Pa 16823


Eric B. Zimmett
(814) 826 3119 eric@braden.social


Sláinte means “health” in Irish and Scottish Gaelic and is commonly used as a drinking toast in Ireland and Scotland.