Swim Against the Stream™

Built for Food & Beverage

Original food & drink content: photography, full-service social media marketing & management, and influencer engagement.

Trusted by some of the areas most established brands. Local Toast Partner. Braden Social Media. Built for Food & Beverage™

Social Media Marketing

Full-service social media marketing


Custom Photo & Video for Food & Beverage

Brand Strategy

Like a double shot of espresso

Original Brand Content

Food & Beverage Photography

On location and in-studio, Food & Beverage Photography from BSM

Some brands we’ve helped Swim Against the Stream™

Irish Folklore

The Salmon of Knowledge

Braden [Bradán] is derived from an Irish Gaelic word meaning “salmon.” Bradán Feasa is the ‘Salmon of Knowledge’ in Irish folklore.

“According to Celtic legend, an ordinary salmon ate nine hazelnuts that fell into the well of wisdom. By this act, the salmon gained the world’s knowledge. The first person to eat of its flesh would, in turn, gain this knowledge.”

Bradán Feasa, the Salmon of Knowledge

Braden Social Media LLC

Swim Against the Stream™ est. 2014

The purpose of social media is to engage with a customer.

Eric Zimmett, BSM Principal

Mon-Thur: 8am-6pm
Fri-Sun: Appointment only

BSM Studio

291 Governors Park Rd, Suite B Bellefonte, Pa 16823


Eric B. Zimmett
(814) 826 3119 eric@braden.social


Sláinte or ‘good health’ in Irish and Scottish Gaelic is commonly used as a drinking toast in Ireland.